Know About Google’s 200+ Ranking Factors for SEO

The term “Ranking Factors” describes the standards applied by search engines once evaluating web content so as to compile the rankings of their search results. Ranking factors will relate to a website’s content, technical implementation, user signals, backlink profile or the other options the computer programme considers relevant. Understanding ranking factors could be a requirement for effective computer programme optimisation.

1. Domain Age
2. Keyword Appears in Top Level Domain
3. Keyword As First Word in Domain
4. Domain registration length
5. Keyword in Subdomain Name
6. Domain History
7. Exact Match Domain
8. Public vs. Private WhoIs
9. Penalized WhoIs Owner
10. Country TLD extension
11. Keyword in Title Tag
12. Title Tag Starts with Keyword
13. Keyword in Description Tag
14. Keyword Appears in H1 Tag
15. Keyword is Most Frequently Used Phrase in Document
16. Content Length
17. Keyword Density
18. Latent Semantic Indexing Keywords in Content (LSI)
19. LSI Keywords in Title and Description Tags
20. Page Loading Speed via HTML
21. Duplicate Content
22. Rel=Canonical
23. Page Loading Speed via Chrome
24. Image Optimization
25. Recency of Content Updates
26. Magnitude of Content Updates
27. Historical Updates Page Updates
28. Keyword Prominence
29. Keyword in H2, H3 Tags
30. Keyword Word Order
31. Outbound Link Quality
32. Outbound Link Theme
33. Grammar and Spelling
34. Syndicated Content
35. Helpful Supplementary Content
36. Number of Outbound Links
37. Multimedia
38. Number of Internal Links Pointing to Page
39. Quality of Internal Links Pointing to Page
40. Broken Links
41. Reading Level
42. Affiliate Links
43. HTML errors/W3C validation
44. Page Host’s Domain Authority
45. Page’s PageRank
46. URL Length
47. URL Path
48. Human Editors
49. Page Category
50. WordPress Tags
51. Keyword in URL
52. URL String
53. References and Sources
54. Bullets and Numbered Lists
55. Priority of Page in Sitemap
56. Too Many Outbound Links
57. Quantity of Other Keywords Page Ranks For
58. Page Age
59. User Friendly Layout
60. Parked Domains
61. Useful Content
62. Content Provides Value and Unique Insights
63. Contact Us Page
64. Domain Trust/TrustRank
65. Site Architecture
66. Site Updates
67. Number of Pages
68. Presence of Sitemap
69. Site Uptime
70. Server Location
71. SSL Certificate
72. Terms of Service and Privacy Pages
73. Duplicate Meta Information On-Site
74. Breadcrumb Navigation
75. Mobile Optimized
76. YouTube
77. Site Usability
78. Use of Google Analytics and Google Webmaster Tools
79. User reviews/Site reputation
80. Linking Domain Age
81. # of Linking Root Domains 
82. # of Links from Separate C-Class IPs
83. # of Linking Pages
84.  Alt Tag (for Image Links)
85. Links from .edu or .gov Domains
86. Authority of Linking Page
87. Authority of Linking Domain
88. Links From Competitors
89. Social Shares of Referring Page
90. Links from Bad Neighborhoods
91. Guest Posts
92. Links to Homepage Domain that Page Sits On
93. Nofollow Links
94. Diversity of Link Types
95. “Sponsored Links” Or Other Words Around Link
96. Contextual Links
97. Excessive 301 Redirects to Page
98. Backlink Anchor Text
99. Internal Link Anchor Text
100. Link Title Attribution
101. Country TLD of Referring Domain
102. Link Location In Content
103. Link Location on Page
104. Linking Domain Relevancy
105. Page Level Relevancy
106. Text Around Link Sentiment
107. Keyword in Title
108. Positive Link Velocity
109. Negative Link Velocity
110. Links from “Hub” Pages
111. Link from Authority Sites
112. Linked to as Wikipedia Source
113. Co-Occurrences
114. Backlink Age
115. Links from Real Sites vs. Splogs
116. Natural Link Profile
117. Reciprocal Links
118. User Generated Content Links
119. Links from 301
120. Schema.org Microformats
121. DMOZ Listed
122. TrustRank of Linking Site
123. Number of Outbound Links on Page
124. Forum Profile Links
125. Word Count of Linking Content
126. Quality of Linking Content
127. Sitewide Links
128. Organic Click Through Rate for a Keyword
129. Organic CTR for All Keywords
130. Bounce Rate
131. Direct Traffic
132. Repeat Traffic
133. Blocked Sites
134. Chrome Bookmarks
135. Google Toolbar Data
136. Number of Comments
137. Dwell Time
138. Query Deserves Freshness
139. Query Deserves Diversity
140. User Browsing History
141. User Search History
142. Geo Targeting
143. Safe Search
144. Google+ Circles
145. DMCA Complaints
146. Domain Diversity
147. Transactional Searches
148. Local Searches
149. Google News Box
150. Big Brand Preference
151. Shopping Results
152. Image Results
153. Easter Egg Results
154. Single Site Results for Brands
155. Number of Tweets
156. Authority of Twitter Users Accounts
157. Number of Facebook Likes
158. Facebook Shares
159. Authority of Facebook User Accounts
160. Pinterest Pins
161. Votes on Social Sharing Sites
162. Number of Google+1’s
163. Authority of Google+ User Accounts
164. Known Authorship
165. Social Signal Relevancy
166.  Site Level Social Signals
167. Brand Name Anchor Text
168. Branded Searches
169. Site Has Facebook Page and Likes
170. Site has Twitter Profile with Followers
171. Official Linkedin Company Page
172. Employees Listed at Linkedin
173. Legitimacy of Social Media Accounts
174. Brand Mentions on News Sites
175. Co-Citations
176. Number of RSS Subscribers
177. Brick and Mortar Location With Google+ Local Listing
178. Website is Tax Paying Business
179. Panda Penalty
180. Links to Bad Neighborhoods
181. Redirects
182. Popups or Distracting Ads
183. Site Over-Optimization
184. Page Over-Optimization
185. Ads Above the Fold
186. Hiding Affiliate Links
187. Affiliate Sites
188. Autogenerated Content
189. Excess PageRank Sculpting
190. IP Address Flagged as Spam
191. Meta Tag Spamming
192. Unnatural Influx of Links
193. Penguin Penalty
194. Link Profile with High % of Low Quality Links
195. Linking Domain Relevancy
196. Unnatural Links Warning
197. Links from the Same Class C IP
198. “Poison” Anchor Text
199. Manual Penalty
200. Selling Links
201. Google Sandbox
202. Google Dance
203. Disavow Tool
204. Reconsideration Request
205. Temporary Link Schemes

Know more details about these factors you can visit here at https://backlinko.com/google-ranking-factors

Basics Of HTML

Welcome to HTML...
This is Primer #1 in a series of seven that will calmly introduce you to the very basics of HyperText Mark-up Language. I suggest you take the Primers one at a time over seven days. By the end of the week, you'll easily know enough to create your own HTML home page. No really. You will.

I say that because many people scoff at the notion that they can actually learn this new Internet format. I'm still amazed that the best-selling line of computer books calls its readers "Dummies." And people seem to revel in that title. Some of the smartest people I know love to proclaim themselves "Dummies" regarding every aspect of computers. Strange. I think you'll do a whole lot better at your next cocktail party by handing out your home page address rather than laughing about how dumb you are about the Internet.

You Can Do This!

---

Let's Get Started

I am assuming at the beginning of this tutorial that you know nothing about HTML. I am assuming, however, some computer knowledge. You wouldn't be looking at this page without having some knowledge. To continue with these Primers, you will need...

1. A computer (obviously)

2. A browser like Mozilla Firefox, Netscape Navigator, Microsoft Internet Explorer, or Opera. If you're looking at this page, you already have one. If you look up at the title bar at the very top of your screen it will probably say the page title ("Basic HTML: Introduction") and then your browser's name.

3. A word processor. If you have access to Windows "Notepad" or "WordPad" programs or the MAC "Simple Text" program, use that to get started.

If you have those three things, you can write HTML with the best of them. Now here are a few questions you probably have:

Q. I have a MAC (or PC) -- will this work on my computer?
A. Yes. HTML does not use any specific platform. It works with simple text. More on that in a moment...

Q. Must I be logged onto the Internet to do this? More specifically, will learning this throw my cost for on-line way up?
A. Neither. You will write off-line.

Q. Do I need some sort of expensive program to help me write this?
A. No. You will write using just what I outlined above. You can buy those programs if you'd like, but they're not needed. I've never used one.

Q. Is this going to require I learn a whole new computer language like Basic or Fortran or some other cryptic, God-awful, silly-lookin', gothic extreme gobbledygook?
A. Touchy-touchy, aren't we? "No" is the answer. HTML is not a computer language. Allow me to repeat that in bold... HTML is not a computer language!

Complete Index of HTML Tags

This complete index of tags is arranged alphabetically by tag. Each tag is a link that leads to a description of the tag and its syntax. If you'd prefer less detail, try the compact index that lists each tag without its descriptive name. Four other indexes are available that list tags according to the standards they support.
The Comprehensive HTML Cross Reference was created as a service to the Internet community. It represents a joint effort of Scott Williams of CDI Corporate Education Services and Kate Gregory of Gregory Consulting and is fully protected by Copyright © 1995 - 2001. Please report any errors or omissions to Kate Gregory.

  <!-->         Comment

  &lt;          Escape Sequences

  <A>           Anchor

  <ABBREV>      Abbreviation

  <ACRONYM>     Acronym

  <ADDRESS>     Address

  <APPLET>      Java Applet

  <AREA>        Area

  <AU>          Author

  <AUTHOR>      Author

  <B>           Bold

  <BANNER>      Banner

  <BASE>        Base

  <BASEFONT>    Base Font

  <BGSOUND>     Background Sound

  <BIG>         Big Text

  <BLINK>       Blink

  <BLOCKQUOTE>  Block Quote

  <BQ>          Block Quote

  <BODY>        Body

  <BR>          Line Break

  <CAPTION>     Caption

  <CENTER>      Center

  <CITE>        Citation

  <CODE>        Code

  <COL>         Table Column

  <COLGROUP>    Table Column Group

  <CREDIT>      Credit

  <DEL>         Deleted Text

  <DFN>         Definition

  <DIR>         Directory List

  <DIV>         Division

  <DL>          Definition List

  <DT>          Definition Term

  <DD>          Definition Definition

  <EM>          Emphasized

  <EMBED>       Embed

  <FIG>         Figure

  <FN>          Footnote

  <FONT>        Font

  <FORM>        Form

  <FRAME>       Frame

  <FRAMESET>    Frame Set

  <H1>          Heading 1

  <H2>          Heading 2

  <H3>          Heading 3

  <H4>          Heading 4

  <H5>          Heading 5

  <H6>          Heading 6

  <HEAD>        Head

  <HR>          Horizontal Rule

  <HTML>        HTML

  <I>           Italic

  <IFRAME>      Frame - Floating

  <IMG>         Inline Image

  <INPUT>       Form Input

  <INS>         Inserted Text

  <ISINDEX>     Is Index

  <KBD>         Keyboard

  <LANG>        Language

  <LH>          List Heading

  <LI>          List Item

  <LINK>        Link

  <LISTING>     Listing

  <MAP>         Map

  <MARQUEE>     Marquee

  <MATH>        Math

  <MENU>        Menu List

  <META>        Meta

  <MULTICOL>    Multi Column Text

  <NOBR>        No Break

  <NOFRAMES>    No Frames

  <NOTE>        Note

  <OL>          Ordered List

  <OVERLAY>     Overlay

  <P>           Paragraph

  <PARAM>       Parameters

  <PERSON>      Person

  <PLAINTEXT>   Plain Text

  <PRE>         Preformatted Text

  <Q>           Quote

  <RANGE>       Range

  <SAMP>        Sample

  <SCRIPT>      Script

  <SELECT>      Form Select

  <SMALL>       Small Text

  <SPACER>      White Space

  <SPOT>        Spot

  <STRIKE>      Strikethrough

  <STRONG>      Strong

  <SUB>         Subscript

  <SUP>         Superscript

  <TAB>         Horizontal Tab

  <TABLE>       Table

  <TBODY>       Table Body

  <TD>          Table Data

  <TEXTAREA>    Form Text Area

  <TEXTFLOW>    Java Applet Textflow

  <TFOOT>       Table Footer

  <TH>          Table Header

  <THEAD>       Table Head

  <TITLE>       Title

  <TR>          Table Row

  <TT>          Teletype

  <U>           Underlined

  <UL>          Unordered List

  <VAR>         Variable

  <WBR>         Word Break

  <XMP>         Example