The term “Ranking Factors” describes the standards applied by search engines once evaluating web content so as to compile the rankings of their search results. Ranking factors will relate to a website’s content, technical implementation, user signals, backlink profile or the other options the computer programme considers relevant. Understanding ranking factors could be a requirement for effective computer programme optimisation.
- Domain Age
- Keyword Appears in Top Level Domain
- Keyword As First Word in Domain
- Domain registration length
- Keyword in Subdomain Name
- Domain History
- Exact Match Domain
- Public vs. Private WhoIs
- Penalized WhoIs Owner
- Country TLD extension
- Keyword in Title Tag
- Title Tag Starts with Keyword
- Keyword in Description Tag
- Keyword Appears in H1 Tag
- Keyword is Most Frequently Used Phrase in Document
- Content Length
- Keyword Density
- Latent Semantic Indexing Keywords in Content (LSI)
- LSI Keywords in Title and Description Tags
- Page Loading Speed via HTML
- Duplicate Content
- Rel=Canonical
- Page Loading Speed via Chrome
- Image Optimization
- Recency of Content Updates
- Magnitude of Content Updates
- Historical Updates Page Updates
- Keyword Prominence
- Keyword in H2, H3 Tags
- Keyword Word Order
- Outbound Link Quality
- Outbound Link Theme
- Grammar and Spelling
- Syndicated Content
- Helpful Supplementary Content
- Number of Outbound Links
- Multimedia
- Number of Internal Links Pointing to Page
- Quality of Internal Links Pointing to Page
- Broken Links
- Reading Level
- Affiliate Links
- HTML errors/W3C validation
- Page Host’s Domain Authority
- Page’s PageRank
- URL Length
- URL Path
- Human Editors
- Page Category
- WordPress Tags
- Keyword in URL
- URL String
- References and Sources
- Bullets and Numbered Lists
- Priority of Page in Sitemap
- Too Many Outbound Links
- Quantity of Other Keywords Page Ranks For
- Page Age
- User Friendly Layout
- Parked Domains
- Useful Content
- Content Provides Value and Unique Insights
- Contact Us Page
- Domain Trust/TrustRank
- Site Architecture
- Site Updates
- Number of Pages
- Presence of Sitemap
- Site Uptime
- Server Location
- SSL Certificate
- Terms of Service and Privacy Pages
- Duplicate Meta Information On-Site
- Breadcrumb Navigation
- Mobile Optimized
- YouTube
- Site Usability
- Use of Google Analytics and Google Webmaster Tools
- User reviews/Site reputation
- Linking Domain Age
- # of Linking Root Domains
- # of Links from Separate C-Class IPs
- # of Linking Pages
- Alt Tag (for Image Links)
- Links from .edu or .gov Domains
- Authority of Linking Page
- Authority of Linking Domain
- Links From Competitors
- Social Shares of Referring Page
- Links from Bad Neighborhoods
- Guest Posts
- Links to Homepage Domain that Page Sits On
- Nofollow Links
- Diversity of Link Types
- “Sponsored Links” Or Other Words Around Link
- Contextual Links
- Excessive 301 Redirects to Page
- Backlink Anchor Text
- Internal Link Anchor Text
- Link Title Attribution
- Country TLD of Referring Domain
- Link Location In Content
- Link Location on Page
- Linking Domain Relevancy
- Page Level Relevancy
- Text Around Link Sentiment
- Keyword in Title
- Positive Link Velocity
- Negative Link Velocity
- Links from “Hub” Pages
- Link from Authority Sites
- Linked to as Wikipedia Source
- Co-Occurrences
- Backlink Age
- Links from Real Sites vs. Splogs
- Natural Link Profile
- Reciprocal Links
- User Generated Content Links
- Links from 301
- Schema.org Microformats
- DMOZ Listed
- TrustRank of Linking Site
- Number of Outbound Links on Page
- Forum Profile Links
- Word Count of Linking Content
- Quality of Linking Content
- Sitewide Links
- Organic Click Through Rate for a Keyword
- Organic CTR for All Keywords
- Bounce Rate
- Direct Traffic
- Repeat Traffic
- Blocked Sites
- Chrome Bookmarks
- Google Toolbar Data
- Number of Comments
- Dwell Time
- Query Deserves Freshness
- Query Deserves Diversity
- User Browsing History
- User Search History
- Geo Targeting
- Safe Search
- Google+ Circles
- DMCA Complaints
- Domain Diversity
- Transactional Searches
- Local Searches
- Google News Box
- Big Brand Preference
- Shopping Results
- Image Results
- Easter Egg Results
- Single Site Results for Brands
- Number of Tweets
- Authority of Twitter Users Accounts
- Number of Facebook Likes
- Facebook Shares
- Authority of Facebook User Accounts
- Pinterest Pins
- Votes on Social Sharing Sites
- Number of Google+1’s
- Authority of Google+ User Accounts
- Known Authorship
- Social Signal Relevancy
- Site Level Social Signals
- Brand Name Anchor Text
- Branded Searches
- Site Has Facebook Page and Likes
- Site has Twitter Profile with Followers
- Official Linkedin Company Page
- Employees Listed at Linkedin
- Legitimacy of Social Media Accounts
- Brand Mentions on News Sites
- Co-Citations
- Number of RSS Subscribers
- Brick and Mortar Location With Google+ Local Listing
- Website is Tax Paying Business
- Panda Penalty
- Links to Bad Neighborhoods
- Redirects
- Popups or Distracting Ads
- Site Over-Optimization
- Page Over-Optimization
- Ads Above the Fold
- Hiding Affiliate Links
- Affiliate Sites
- Autogenerated Content
- Excess PageRank Sculpting
- IP Address Flagged as Spam
- Meta Tag Spamming
- Unnatural Influx of Links
- Penguin Penalty
- Link Profile with High % of Low Quality Links
- Linking Domain Relevancy
- Unnatural Links Warning
- Links from the Same Class C IP
- “Poison” Anchor Text
- Manual Penalty
- Selling Links
- Google Sandbox
- Google Dance
- Disavow Tool
- Reconsideration Request
- Temporary Link Schemes
Know more details about these factors you can visit here at https://backlinko.com/google-ranking-factors
